Post by Yeti on Dec 17, 2023 13:19:18 GMT -5
gizmodo.com/google-chrome-cookie-privacy-sandbox-launch-date-jan-4-1851098807
Google Will Turn Off Cookies for 30 Million People on January 4
Google announced Thursday that it will start its long-anticipated slaughter of the internet’s cookies starting on January 4th, when it will block them for 1% of Chrome users, or about 30 million people. It’s the first major step in its Privacy Sandbox project, which aims to replace cookies with a different kind of tracking that Google says is better for your privacy.
For the past 30 years, websites and tech companies have used so-called “third-party cookies” as the primary way to track consumers online. Has that pair of shoes you added to your cart three weeks ago been following you around in ads on the web? There are probably third-party cookies involved. These cookies let websites partner with other companies including Google and tons of others to keep tabs on everything you do online. That’s great for companies, and terrible for your privacy because it means there are a lot of businesses who get to keep a history of all of your web browsing.
For the past 30 years, websites and tech companies have used so-called “third-party cookies” as the primary way to track consumers online. Has that pair of shoes you added to your cart three weeks ago been following you around in ads on the web? There are probably third-party cookies involved. These cookies let websites partner with other companies including Google and tons of others to keep tabs on everything you do online. That’s great for companies, and terrible for your privacy because it means there are a lot of businesses who get to keep a history of all of your web browsing.
