Post by bitheerani11223 on Oct 26, 2024 5:02:02 GMT -5
When browsing a website, users value clarity and the ease with which they can find what they are looking for. This is where breadcrumbs come into play . This is a feature that can make all the difference and create a smooth user experience that ultimately improves dwell time and conversions . Is it possible to use breadcrumbs for WordPress? How to implement them? I'll tell you about it in this article.
What are breadcrumbs for WordPress?
In the digital environment, if the website architecture is not good, easy and intuitive, users can get lost and navigation can be complex. This translates into a high bounce rate and low probability of conversions. One of the tools to avoid this is to use breadcrumbs .
Breadcrumbs for WordPress are a navigation tool that shows the user's location within the website. They are usually placed at the top of the page and show the hierarchy of the page the user is on, in relation to the site's home page. For example, if you have an online store , breadcrumbs might appear as: Home > Product Category > Subcategory > Product.
Breadcrumbs for the web help improve website retention and conversion rate
Breadcrumb navigation is a trail of text links that tell users where they are on a social media marketing service website and how they got there. So why is it a good idea to include breadcrumbs on your site?
It affects the user experience . Breadcrumbs make web navigation much easier and more intuitive . As I mentioned, this, in the long run, improves conversions and prevents the bounce rate.
It benefits SEO . Pages that prioritize user experience are rewarded by Google through better positioning .
Breadcrumbs help Google understand a site's hierarchy and distribute PageRank across the web.
When should you use breadcrumbs for WordPress?
While breadcrumbs are a very useful tool that greatly improves a website's architecture, they are not for every site. You can take advantage of all their benefits as long as your site has a deep architecture . That is, when multiple categories are divided into subcategories at the same time and these point to individual pages .
The clearest example of breadcrumbs can be found on e-commerce websites , although if you have a page about digital marketing and it has a complex structure , with different categories, breadcrumbs can be of great help. The idea of breadcrumbs is to offer different products or services, grouped into multiple levels of categories.
When not to use breadcrumbs on your page? Avoid them if you have a flat, single-level architecture , i.e. if your product pages are just one click away from the home page . In this particular case, breadcrumbs do not add any value to user navigation and there is no point in placing them.
If you have a simple architecture website, breadcrumbs are not worth it.
The types of breadcrumbs that exist
You already know that breadcrumbs for WordPress allow you to establish a hierarchy on your site and improve the user experience . In this regard, I must tell you that there are different types of breadcrumbs that you can incorporate into your page, depending on its architecture:
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Hierarchical
They are based on the hierarchy of the site , following its architecture. This type of breadcrumbs can be found in online stores with a complex architecture. To give you a clearer idea, I'll give you an example of department stores or clothing brands like El Corte Inglés or supermarkets; however, you can add breadcrumbs to your site when you have many products, services or specific pages.
In this case, users start browsing at a top-level category (the main page) and scroll through very specific subcategories before reaching the specific product page. Hierarchical breadcrumbs are very useful for users who arrive at the site from Google's organic search results . They also allow them to immediately go back up the web hierarchy to choose more options .
Attribute Breadcrumbs
These types of breadcrumbs generate a dynamic trail based on different filters that a user can apply on the web. Attribute breadcrumbs are compatible with hierarchical breadcrumbs . Attributes are used to filter products and make searching easier for the user. This is how they can filter by color, price range, sex, age , etc.
Organizing the web hierarchically by breadcrumbs improves the user experience
Breadcrumbs of the route
Path-based breadcrumbs point out the unique path that users took to get to a particular page. The entire path (Home > Product Category > Subcategory > Product) is not listed, but instead a single button is placed that says “Back” or “Go Back” . This way, users only have to click to return to the previous page.
This type of breadcrumbs does not make a big difference in the browsing experience , as it is similar to the “Back” button in a web browser.
Benefits of breadcrumbs for WordPress
I've already told you why it's a good idea to include breadcrumbs on your website, but I'm going to go into more detail about the benefits of this tool for your business:
They encourage web browsing
Breadcrumbs allow users to easily navigate through your site , which helps them not only stay on your site, but also visit more sections of your site. Let's say a user arrives at your site from Google , directly to a product page; if that's not what they're looking for, breadcrumbs allow them to view similar products or products from the same category. This reduces the bounce rate and increases conversions.
They improve the UX or user experience
Breadcrumbs reduce the number of steps users have to take to explore a website. On a page that doesn't include breadcrumbs, the user has to click the "Back" button several times or click the homepage button if they can't find what they're looking for.
Basically, breadcrumbs allow you to scroll through the different categories. This, as I mentioned, not only increases dwell time, but also improves the user experience . A positive experience translates into good reviews and, in the long run, a good conversion rate.
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Improve web traceability
Breadcrumbs for WordPress improve your site's crawlability by generating internal links between pages and categories . This allows SERPs like Google to understand your site's structure, discover deeper pages, and index them all. If you want your website to appear in search results and attract more traffic, I recommend adding breadcrumbs .
